The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.
See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed or bounced.
Statistics like open and click rates are useful for each campaign, but when you compare results over time you get the real picture. By looking at trends you can see exactly what is and isn't working in the emails you send.
By comparing stats like opens, clicks, bounces and unsubscribes, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.
Mailersoft has automatic Google Analytics link tagging to easily track your sales and conversions.
This feature is essential for e-commerce website and it provides you with the ability to measure ROI of your newsletters.
